Do you have a well communicated company strategy and shared vision?
In a lot of my work with brands, I get asked a many times than I can count the same question “How can I make my employees see the bigger picture?” As the captain of the ship you have the end goal in mind and you have already envisioned it, but how can this same vision in the same detail to yours be shared to your employee. As a CEO or Executive of a company you want at the times dedicated to work have everyone play their part. But with the latest technologies and apps a large amount of your people waste away hours on social media platforms or cafeteria rooms, slowly it starts to hurt your numbers and turnover.
The question is, “has the vision been shared with everyone? The parable of the Three Stone cutters is an old story told in Peter F Drucker’s book ‘The Practice of Management’, you have probably heard of it before and it remains one of the most powerful reference to what I want to shed light on today.
In the story are three stone cutters who were asked what they were doing. The first replied, ‘I am making a living.’ The second kept on hammering while he said, ‘I am doing the best job of stone cutting in the entire country.’ The third one looked up with a visionary gleam in his eyes and said, ‘I am building a cathedral.’ According to Drucker the first Stone man is happy to just do his day work and get his wage. Such a team mate will only provide support to your structure and that is okay you will need support. The second Stone man is the one all team leaders should be worried about, the second man is brilliant at his work but that is as far as it goes. The height of he’s career is met when he does a great job that is all he strives to be, he has no desire to be much more but the best at his skill set.
Your team members should not only want to strive for the best in getting the job done, they must strive with an end result. See when you have great teammates who just show up to work to do a good job then there could be a situation. Doing a good job alone is not enough if it does not feed into the bigger picture, the vision. Now the third man instead of his skills set gives a remarkable answer “I am building a cathedral”. To mean that he was not only going to carve great stones like he’s teammates, he would carve stones that would work well in the construction of a cathedral. He’s end goal is not a great stone, he’s end goal is a stone that has all the best qualities to aid in the building of the cathedral. Is show Vision for your company shared among your team? Is your strategy well communicated?
Strategy is an action plan on how to meet the requirements of the completion of the overall long run task. You need to guide your troops towards properly accomplishing the Vision and Mission of the company. The first thing you need is a strategy, one that is well communicated and smart. A strategy that can realize short and long term goals and in the end boost your revenue. All this will depend on the kind of business you are? Do you sell products or render services? What space do you play in?
Now that we have a strategy, let’s share the vision. What was the original intention for you to open this business, what did you imagine it would be, and where do you see it going? A lot of the times we take for granted sharing our heartfelt vision with our team. In the end it becomes a group of unmotivated people who are just showing up to work for a day’s wage.
Select my “Innovative Team Building Keynote Talk” and get to learn a lot more about strategy, discover how to share your vision with your team and motivate them. Connect with me today and let’s start building a cathedral.